Client: Adidas, John Wall
Brand Identity, Storytelling
The sharp lines that make up the mark represent John’s cutting edge style as a person. John keeps up with current trends and enjoys setting his own. In addition, the logo’s lines quickly change direction like John and his crossover. These two aspects make up John on and off the court. The logo brings together these two parts. Additionally, the two separate parts of the logo are made up of a J and a W.

Photography courtesy of Adidas and the Washington Post.
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