Create a campaign using illustration rather than photography. Use illustration to amplify the mood and tone of the concept.
The following illustrations were created for the adidas Women's 2017 UltraBoost X campaign. This campaign was the first to utilize illustration rather than photography for communications and outward facing marketing purposes. My role consisted of generating the direction, look, feel and tone of the illustrations. Exploring various illustration techniques. As well as developing brand pillars for illustration, it's purpose, and when/where it is appropriate and advantageous to use across the brand.