For 2017, we created adidas' first-ever illustration-focused product campaign. Through a pointed approach to the use of illustration through the lens of sport, we leveraged the UltraBoostX as our case study. We amplified the tone of the messaging using surrealism and hand-made graphics--something unachievable through photography alone. As the industry's first women's-specific running shoe, the UltraBoostX toted an innovative arch support system that embraced the female runner's cadence.
Integrated Campaign, Product Marketing, Brand Direction